Your Stories
Here's how I helped organizations craft their stories.
Content Design
FinTech
BIG Mobile
Summary
BIG is the one-stop shop for Rocket Mortgage's Team Members to view analytical content like reports and website metrics.
Work Process
By following Rocket's style guide, I changed the copy's tone, word choice, and added design feature suggestions.
Results
Around twenty edits were incorporated within the existing copy. These edits helped support Rocket Mortgage's leadership team using BIG Mobile.
Scientific Journal
Psychology
Sexual Gender Minorities
Summary
As the lab manager for the Quantitative Psychopathology Lab at Boston University, my team and I were tasked to execute a scientific paper on the correlation between sexual gender minority adults, adverse childhood experiences, and suicidal thoughts and behaviors.
Work Process
After data analysis was finished, I wrote, reviewed, and edited the paper in the Journal of Affective Disorders' style.
Results
Our paper was published in the Journal of Affective Disorders and demonstrated to the scientific community the need for targeted interventions for sexual minority individuals who are experiencing psychological distress.
Web Copy
Health
10 Wise Tips To Live Longer From 100-Year-Olds
Summary
Stay Young is a health company that offers preventative medicine wellness programs.
Work Process
By using research from Stay Young's book "Age to Perfection: How To Thrive 100: Happy, Healthy," I wrote a 500-1000-word blog on how elderly people can stay healthy and fit.
Results
The blog helped the website receive around 1,000 visitors per month.
SEO Copy
Marketing
10 Copywriting Lessons from Volkswagen’s Greatest Campaigns
Summary
Better Marketing is an online marketing magazine on Medium with +184,000 followers.
Work Process
The Volkswagen Campaign was famous for its advertising campaign. The campaign's copywriter Julian Conic used various methods like quirky testimonials and parallel structure to appeal the Volkswagen Beetle to the American public. After studying Conic's methods, I wrote a blog about how his copywriting techniques helped popularize the Beetle.
Results
The article went viral with +5,000 views and +1,000 reads on Medium.
Press Release
Non-Profit
South Pacific Islander
Summary
South Pacific Islander Organization (SPIO) is a non-profit dedicated to help Indigenous and Pacific Islanders achieve higher education and economic opportunities.
Work Process
The organization reached out to me to draft a press release to promote their first-ever virtual summit for Pacific Islanders worldwide. The summit wanted to spread education and career resources to its attendees.
Results
Stanford University, University of California, Berkeley, and numerous university students from around the world attended the event.
Direct Response
Technology
StormSensor
Summary
StormSensor is a climate technology company that manages stormwater and wastewater infrastructure.
Work Process
After I researched the city of Norfolk's problems with flooding, I used the city's story as the initial pain point in the email. Afterward, I showed how StormSensor's technology helped solve the flooding problem, which addresses the initial pain point. Finally, I wrote that with rising climate change, StormSensor's technology can save you significant amounts of money, which is an immediate benefit for the prospect.
Results
The email was sent to 500 prospects weekly and received a 40% open rate.
Arts and Culture
Online Magazine
Mental Floss
Summary
Mental Floss is a online magazine focused on millennial culture. Its content ranges from literature, music, and life hacks.
Work Process
The magazine has a section for literature, and I noticed the magazine didn't have many articles on famous Beat writer Jack Kerouac. So I pitched an article called "10 Fascinating Facts About Jack Kerouac."
Results
Mental Floss accepted the article, and it was published in the history and literature sections of the website.
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alex@yungcopywriting.com